YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to boost engagement and drive holiday conversions.

“I’ve always been in this building stage of helping build these systems that help creators be seen and discovered,” Matloob told Observer in an interview in January. “All these companies end up being ...

It’s a creator economy world, baby—and we’re all living in it. Sure, we’d all love to stay focused on serious filmmaking and high-end commercial work, but we all have bills to pay. And the social ...

As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update ...

YouTube Shorts is getting a revamped video editor with precise clip timing, music, and text tools. New features like beat-synced editing, gallery stickers, and AI-generated stickers aim to make Shorts ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

Forbes contributors publish independent expert analyses and insights. Adam Wescott is an entrepreneur, investor, pioneer in creator economy. Oct 29, 2024, 01:12pm EDT Another creator product is ...

Between shortform and livestreaming taking off and AI changing everything, here are the biggest trends in the creator economy ...

YouTube released an update to Shorts on Thursday. Shorts will now have a text-to-speech function, an “Add yours” sticker, and more auto layout options. YouTube draws 70 billion daily views through ...

Short-form videos have gained tremendous traction on all social media platforms, while long-form videos have lost popularity. Short-format videos are popular because they entertain or inform us in a ...