The shows on Apple TV+ boast some of the top stars working today on both sides of the camera. Imagine how popular those shows would be if more people actually knew about them. Judging from recent ...

Apple is resorting to very un-Apple marketing strategies to try and bolster sales of this year’s new iPhones, a report claims. These strategies include discount promotions via “generous” device ...

“Wolfs,” a new film starring George Clooney and Brad Pitt, was going to get a robust theatrical release. But the company is curtailing that plan. By Nicole Sperling When Apple won a bidding war in ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products companies plan ...