The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As businesses continue to ...

Opinions expressed by Entrepreneur contributors are their own. Understanding the fundamentals of marketing psychology can help entrepreneurs create effective customer experiences and build customer ...

Driven by insights from behavioral economics, marketers have begun to cater to the systematic irrationalities of their consumers. This means understanding how consumers actually behave, as opposed to ...

Dreams have been described as dress rehearsals for real life, opportunities to gratify wishes, and a form of nocturnal therapy. A new theory aims to make sense of it all. The early twentieth century ...

We can all agree that a good product is easier to sell. However, we live in an era where there are good alternatives for each product and, therefore, competition is probably the highest it has ever ...

How many times have you checked your phone today? You might have a couple of notifications on LinkedIn (better check that now, eh?). Someone’s posted an interesting video, should probably watch that.

I know what you’re thinking—“Who’s this asterisk and how did he get a column in Twin Cities Business?” The skeptical little voice in your head is right to question. That’s your survival instinct ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Chances are, at least a few brands have won your loyalty as ...

It’s been a long time since the prehistoric era, but what hasn’t changed are primal drivers that inspire people to take action. PPC professionals are always trying to answer the question “What appeals ...